Insurance leads for new businesses

Quote them before the competition does.

A new company needs employers' liability before its first hire and public liability before its first job. Firstfile's AI models read every new business in your area overnight. Each morning you get them sorted by the cover they'll need, with the director's name and a reason to call.

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No card needed for the trial. Every profession's lens included.

COVER MATCH · 06:40FILTER: LEEDS
  1. FF496140Garforth Guarding LtdSecurity · LS25Security PLELKeyholdingScore 93
  2. FF496102Kirkgate Roofing & Leadwork LtdRoofing · LS13PLELTools & vanScore 90
  3. FF496255Holbeck Haulage LtdHaulage · LS11Goods in transitFleetELScore 88
  4. FF496160Kirkstall Brew Tap LtdPub · LS5PremisesPLLicensed tradeScore 86
  5. FF496152Horsforth Motor Works LtdVehicle repair · LS18Road risksPremisesScore 84
  6. FF496291Rothwell Commercial Cleaning LtdCleaning · LS26PLELKeyholdingScore 82
  7. FF496177Otley Road Dental LtdDental · LS16MalpracticePIPremisesScore 80
  8. FF496318Seacroft Scaffolding LtdScaffolding · LS14PLELPlantScore 91
  9. FF496344Bramley Care at Home LtdHome care · LS13Care liabilityELScore 85
142New today
88Need EL
104Need PL
Example rows. Company names are fictional. EL = employers' liability, PL = public liability.
16,186

new active companies on the register in a single week

3,509

of them scored 60 or more for the insurance lens

Day 1

employers' liability is a legal requirement from the first employee

<24h

from Companies House filing to your morning feed

Firstfile analysis of the Companies House register, incorporations 21–27 September 2026.

By likely cover

Where the new policies are.

The sectors a new company falls into decide the cover it needs first. These are the covers each lead suggests.

  • Construction & tradesPublic liabilityEmployers' liabilityTools & van
  • Restaurants, cafés & barsPremises & contentsPublic liabilityLicensed trade
  • ShopsShop combinedStockBusiness interruption
  • Haulage & courierGoods in transitHire & rewardFleet
  • Health & careMedical malpracticeProfessional indemnity
  • Motor tradeRoad risksPremises
  • Cleaning, security & groundsPublic liabilityKeyholdingEmployers' liability
Typical first covers by sector. Each lead's suggestions come from its own sector and activities.
The insurance lens

Scored for risk appetite, not just for being new.

AI models work out what each new company really does, and the insurance lens ranks trades, venues, haulage and security highest, because they need cover before they can trade. Every lead lists the policies to lead with and the director to ask for.

  • Cover suggestions per sector. A new scaffolder needs different cover from a new café, and the lead says which.
  • Same clean feed. Formation-agent shells, SPVs and holding companies are removed before scoring.
  • Your rules still apply. Pitch angles are prompts for your team. What you send is still your financial promotion, under your FCA permissions.
Example lead · fictional · FF496140

Garforth Guarding Ltd

93
Filed
Today
Sector
Security services · SIC 80100
Where
LS25 · Garforth, Leeds
Covers
Security PLEmployers' liabilityKeyholding
Contact
Directors named ✓Full address ✓Company email ✓Personal email ✕
Pitch angle · Insurance lensNew guarding company. Contracts will require security-specific public liability and employers' liability before the first site starts. Offer a combined guarding policy and a certificate turnaround the same day.
Pricing

One price, whatever you sell.

Every plan includes every profession's lens, as many feeds as you like, the dashboard, CSV downloads and the 7am email.

Local

£19£190/ month/ year

For a firm working its own patch.

  • Up to 5 postcode districts
  • Change your areas once every 60 days, and as often as you like during the trial
  • Every profession's lens, as many feeds as you like
  • Dashboard, CSV download and morning email
Start free trial
Whole country

National

£99£990/ month/ year

For firms selling across regions or the whole UK.

  • Every postcode district in the UK, or just the ones you choose
  • Change your areas whenever you like
  • Every profession's lens, as many feeds as you like
  • Dashboard, CSV download and morning email
Start free trial

Prices exclude VAT. Both plans start with a 14-day free trial and need no card. Annual plans are billed once a year at ten months' price.

Built for UK data rules

Prospecting that stays on the right side of PECR.

Companies, not sole traders

Limited companies and LLPs only

Firstfile lists incorporated companies, where business email with a clear opt-out is allowed. Sole traders and partnerships aren't included.

Minimal personal data

Names from the register, nothing more

Directors' and owners' names come straight from the public register. We keep generic company addresses like info@ and never collect personal emails, dates of birth or home addresses.

One opt-out for all

Objections honoured everywhere

If a company asks not to be contacted, it disappears from every customer's feed at once, not just yours.

One register, more than one buyer

Sell something else too?

The same morning feed is filtered and scored differently for each profession, and every plan includes every lens.

Accountants8,997

new companies a week that still need first accounts, VAT, payroll or CIS.

See the accountancy feed Web designers74%

of new companies have no website we could find.

See the web feed Card payments & tills1,317

new restaurants, cafés, bars and shops a week that need to take payments from day one.

See the card payments feed

Tomorrow's new businesses, sorted before you open your inbox.

Try it free for 14 days on your own patch.

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